BARK makes toys, treats, chews, dental care and food for dogs, and is best known for BarkBox — a monthly themed box of durable toys, treats and chews designed to challenge and engage for longer-lasting play. Its mission, in the company's own words, is simple: make all dogs happy.
BARK's premise is that life is better with dogs and that the company should answer to them — it describes itself as co-owned by the very pups it serves, which it cheerfully admits is a legal nightmare it is running with anyway.